Most people recognize Bobby Jones as a famous golfer from a long time ago and maybe as an apparell brand. Our job was to announce that Bobby Jones is now also a golf club management brand. This was a fun project because, not only does golf have a rich and colorful history, but Bobby Jones played a mojor role in it. So there was a lot to work with. The deliverables included web, mobile, print, collateral, POS, social media and brand identity.