Hello. I’m a strategically minded, results-oriented entrepreneurial creative leader recognized for high-impact, award winning work on national brands. I’m well-versed in managing diverse, multi-channel teams in creative development, strategy, design, art direction, video writing/direction/production. Excellent communication and presentation skills.
AWARDS
Several.
CATEGORY EXPERIENCE
Industrial - DOW, Boeing • CPG - Raid, OFF!, Ziploc, Kelloggs, Cheese-It, Wrigley, Aleve, Sargento Cheese, Pilot Pens, Lunchables, Kraft Macaroni & Cheese, Domino Sugar, Velveeta, Claussen Pickles, Quaker Oats, Philadelphia Cream Cheese, Glade, Digiorno Pizza, Edge Shave Gel, Venus Razors • Retail - Sears, Kmart, Pier One, Craftsman, Payless Shoes, Pearle Vision, FootAction • Alcohol/Spirits - Budweiser, Bacardi, Lime-A-Rita, Dirty Tequila, Mike’s Hard Lemonade, Coors, Glass Vodka, Few Whiskey • QSR - KFC, McDonald’s, Whataburger, TGI Fridays • Athletic - Nike, Mizuno, Fila, Ping, Bobby Jones Golf • Hospitality - Borgata Hotel & Casino, Aria Hotel & Casino, Vdara Hotel & Spa, Barfield Hotel, Wyndham Hotels, Motel 6 • Telecom AT&T, Sprint, Alltel, GTE • Soft Drinks Sierra Mist, Coke, Pepsi, Mello Yellow • Entertainment RedBox, Cinemark Theaters • Financial Services - Citibank, Bank One, Texas Commerce Bank, Private Bank, Discover Card, Moneygram • Pharma - Novartis, OraFit, Aleve, Bayer Aspirin • Healthcare - Aetna, Liberty Mutual, Pearl Vision • Service - UPS • Tech - HP, Sony, Open Compute Project, Zebra Technnologies • Automotive - Honda, Toyota, Ford, BMW, AutoZone, Land Rover, Kia, Fiat, Jaguar, Lincoln, Maserati, Saab, Saturn, Isuzu
PROFESSIONAL EXPERIENCE
Freelance AD/CD | 2019-Present
I’ve been consulting with agencies, clients and start-ups to develop brand campaigns for a variety of B2C, B2B, and Pharma clients.
Havas – Chicago, IL
Group Creative Director - Digital Content | 2013-2019
Clients: Sears, Mike’s Hard Lemonade, Kmart, Citibank, AutoZone
ACCOMPLISHMENTS
• Increased online sales by building in-house “Instacontent” practice consisting of designers, content creators, writers, editors, producers, and strategists. Generated over 60 pieces of content per month for Sears and Kmart clients.
• Led creative development on our “Always On” variable programmatic video approach that delivered seasonally relevant content to the right audience, at the right time, in the right place.
• Measured engagement and optimized distribution in real time.
• By year’s end, the effort garnered 454 ad impressions, 285 million completed views, and 16 million unique visitors—up 9.1 million, year-over-year.
• Outperformed the previous year’s sales by 343%.
• Initial investment of $7.7 million generated 322,000 attributable orders, $46 million in online revenue, $231 million in total revenue with a total ROAS of $29.75.
FCB – Chicago, IL
Executive Creative Director | 2009-2013
Clients: Kraft, SC Johnson, Moneygram, Dow
ACCOMPLISHMENTS. Led creative development of the “Is it Delivery or Is It Digiorno” campaign which gave rise to “Digiornonomics”—the economic calculus that leads people to the realization that delivery just isn’t worth it anymore.
• By late 2009, DiGiorno Pizza captured nearly a quarter of total frozen pizza market share of sales. In each of the last two quarters of that year, DiGiorno sales increased by 20%.
• The campaign made Digiorno the top frozen pizza brand in the U.S., with sales of $677 million, and eventually led to the sale of Kraft’s North American frozen pizza business to Nestle for $3.7 billion.
Y&R – Irvine, CA
Creative Director | Nov 2007-Sep 2009
Clients: Land Rover, Sony, International Surfing Association
ACCOMPLISHMENTS Led pitch and won International Surfing Museum account. The campaign won national and international awards including Communication Arts, One Show, Archive, and Cannes.
• Museum traffic doubled.
Goodby Silverstein & Partners – San Francisco, CA
Art Director | 2003-2007
Clients: Isuzu, Saturn, Wall Street Journal, Foster Farms, HP, AT&T
The Martin Agency – Richmond, VA
Art Director | 2000-2003
Clients: Coca-Cola, Kohler, Men’s Health, Canadian Mist, Virginia Holocaust Museum
TEACHING
Adjunct Instructor
SMU | Advertising Design
VCU Brand Center | Advertising Design
EDUCATION
Ringling College of Art and Design - BFA