This campaign was part of our INSTACONTENT practice at Havas that consisted of writers, designers, content creators, strategists and producers. Together, we generated over 60 peices of content per month, including four videos each, for both Sears and Kmart. It was a well-oiled machine. Deliverables included programmatic video, web banners, mobile ads, social media and ocassionally, POS. It was fun times.
HIGHLIGHTS
• Measured engagement and optimized distribution in real time.
• Garnered 454 ad impressions
• 12 million completed views; 9 million unique visitors
• 6.1 million increase, year-over-year
• Outperformed sales benchmark by 43%.
• ROAS - $29.75.
This programmatic video was developed to promote Sears’ “Buy Online, Pick Up In-Store” service.
DESIGN EXPLORATION FOR VUSE VAPES
The assignment was to integrate and dimensionalize the Vuse mark with elements representing sustainability, fashion, music, technology, flavor, entertainment and art.
This campaign was based on a simple human insight: People make mistakes. Duh, it’s part of being human. When Pilot introduced the world’s first erasable ink pen in 2006, it was an instant hit. Around the world, for the first tiime, people could sketch, design and fill out forms—with a pen—without worrying about making a mistake. An uneditable mistake. Now, with Pilot’s new erasable pens, you could make all the mistakes you want. The campaign included web design, print, banners, outdoor and direct mail. My role: art direction, design, and writing.
The assignment here was to leverage Kmart’s vibrant palette and create an ongoing social media campaign for the brand that could integrate seasonal promotions. So we dove head first into the electric rainbow of colors at our disposal and created a library of eye candy that would cut through all the online clutter. First, we created a series of gifs for the Spring bathng suit promotion, then followed that up with product-centric stills. My role: creative direction, art direction and design.
This campaign was developed to drive registrations for Chicago Fire’s development academy. I was a one man band on this project where I personally handled creative developoment, photography (I took the shots) , web design, social media, writing, and art direction. It was exhausting, but fun.
Most people recognize Bobby Jones as a golf club and apparell brand. The assignment here was to re-introduce Bobby Jones as a high-end golf course management company. To pull this off, we leaned into Bobby Jones the golfer to create an aesthetic that stayed true to the it’s rich heritage yet with a modern and sophistactaed flair. The project included web design, social media, POS, collateral and stationary.
Dirobi is a boutique, online supplement brand that has a modest, but loyal following. It sells weight loss and digestive health products of very good quality to women, primarily.
Although the company has been relatively successful since launching in 2009, in an increasingly competitive marketplace, it needed a brand refresh. Truth be told, the company had succeeded despite its branding.
I wondered how the company would perform if the branding was as good as the products themselves. And that was the goal. As you can see from some of the “Before”: examples, the brand definately needed some work.
Deliverables:
Logo refresh; style guide, web design, email design, Amazon storyboard design, product photography, advertising and social media design and creative development.
MY ROLE: Design, art direction, creative development, photography and writing.
RESULTS: 30% increase in sales.
WCN provides direct support to conservationists on the ground in key areas around the world..
The populations of many of our most majestic animals are dwindling by the day, so we knew we were in a race against time. Our client stated bluntly in a meeting, “First, we need to stop the hemorraging.” That sense of urgency led to our campaign idea of “Protect Whats Left”.
To bring the idea to life, we sourced the most exquisite wildlfie photography we could find and created limited edition prints. The prints were then numbered, indicating the actual number of animals left. The campaign elements included web, mobile, print, outdoor and direct mail..
Campaign included print, social media and direct mail.
Poster campaign
Here, you’ll find a small selection of videos from my past that are not necessarily hysterical, but they are histrorical.
I was a photography minor in college and have been in love with it ever since. Now, I don’t take pictures because I want to, I take pictures because I have to. With four kids—all of them athletes, I became the unofficial team photographer for every team my kids ever played for. That’s a lot of teams and a lot of pictures. These are a sampling of some of those shots.
